# Authors – Nichole

#### Expertise

- B2B SaaS Marketing
- Strategic Storytelling
- Digital Marketing Strategy
- Management
- Analytics

#### Focus Areas

- Learning Analytics and ROI
- Employee Engagement
- Leadership

## Nichole Marconi

**Vice President of Marketing, Bridge** *Full Stack Digital Marketer | Seasoned Manager | B2B SaaS Expert*

Nichole Marconi is a seasoned B2B SaaS leader who has spent more than 25 years helping organizations drive growth through their digital presence. With roots in B2C, ecommerce, and SaaS, she’s built a career around translating technology and products into stories people actually care about.

Thanks to Nichole’s background across a range of industries, she brings a unique perspective to the topics today’s L&D and HR practitioners care about most.

With a Bachelor of Arts from Goucher College and a background in team sports (she’s a Goucher Athletic Hall of Fame member), Nichole has a uniquely human understanding of effective leadership and teamwork. She has led teams of all sizes: from three-person creative groups to fifty-member global departments. Her leadership style is grounded in clarity, accountability, and trust. Nichole’s decade of leadership experience demonstrates that she cares deeply about manager enablement and is a trusted voice on this topic.

***“My work at Bridge is all about empowering L&D practitioners and HR leaders with the information they need to make the right decision for their people and their organizations.”***

#### Thought Leadership

A regular contributor to Bridge’s blog, Nichole has built an audience with HR leaders, L&D professionals, and senior decision makers.

Writing about a range of topics, including workplace trends, changing imperatives in corporate learning, and new learning technologies, Nichole’s expertise lies at the intersection of commercial success and lasting behavior change.

##### Featured Insights by Nichole

###### **[How to Overcome 5 of the Most Common Objections to Investing in an LMS](https://www.getbridge.com/blog/lms/how-to-overcome-common-objections-investing-lms/)**

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###### **[Proving the ROI of Learning and Development: 58 Stats to Back Up Your Business Case](https://www.getbridge.com/blog/lms/proving-roi-learning-development-stats/)**

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###### **[Transform Employee Development With These Continuous Feedback Strategies](https://www.getbridge.com/blog/performance-management/continuous-feedback-strategies-employee-development/)**