Today’s workers expect on-demand, anytime access to exactly what they want — relevant, contextualized information (thanks a lot, Netflix). But getting there with video training is another story. Trust us, it’s worth the effort.
Videos are the must-have medium for millennials and mobile users alike, and can be used to deliver training on a crazy-long list of topics, including:
- Job-specific soft skills
- Job-specific tech skills
- Product & service knowledge
- Leadership & development
- Individual competency development
- Performance support
- General business acumen
But here’s the kicker: Just because you put in a bunch of hours, sweat and Benjamins to produce a training video doesn’t mean it’s going to work any harder than being played on command.
Brandon Hall Group (BHG) recently found that while 77.6% of companies surveyed reported using video for learning, only 31.4% reported it being highly effective.
Face it, creating binge-worthy training videos is a pipe dream. L&D and HR teams should instead focus on videos that are engaging and align with overall business objectives.
Read on for tips on how to get the most mileage out of your .mp4s and .movs.
1. Take the intimidation factor out of producing videos
While the challenges of video adoption in training range from lack of access due to technology to the disbelief of video’s effectiveness, the most common pushbacks were lack of production know-how and concerns about costs to produce a decent video.
While the average video length is 9.5 minutes, it takes about 60 hours to produce a training video. With that level of energy going into making a video, it better be effective. Don’t let those numbers scare you, though. It’s more than possible to create effective videos with bookoo hours to spare.
2. Let relevant content take center stage
But if the content is relevant, production quality doesn’t always have to be an issue. Viewers are used to the less-than-polished production value of Facebook Live and even Snapchat. This same quick-and-dirty style can turn your top salesperson into a star trainer in a matter of minutes (minus the puppy face filter). He can speak directly into his iPhone camera or record what’s happening on screen while narrating a brief play-by-play of his winning process.
3. Keep viewers engaged with old- and new-school tactics
Research has shown that students who attended a lecture and took a quiz scored higher than those who watched a video of the same lecture and took the same quiz. Why? Lack of engagement.
Consuming content alone is not active learning. Think about how quickly you zone out while watching a video (even one in your Netflix queue).
So how do you combine the engagement of the real world with the scalability and measurability of video learning? Transform your video learning from passive to active with these tips:
Start with a strategy - Video should be an integral part of a cohesive learning strategy, not the strategy itself. Identify skills or information employees need to learn, then choose which topics would be most effective in video format (active listening, computer software training, you get the idea).
Support that strategy with interesting content - From how-tos to informative tips, what is the best way to communicate your message and keep viewers’ attention? Prioritize the takeaways over production value, and demonstrate how this info will help them in their jobs.
Use platforms that enable active learning - You could simply upload your videos to YouTube and embed them in your courses, or choose a platform that provides more than just a passive video learning experience with features like:
- Just-in-time comments - Commenting on videos is nothing new, but an anonymous rant or thumbs down leaves much to be desired in user feedback. Bridge + Arc empowers viewers to comment at the exact point in the video that is relevant — whether it’s an insight or a question.
- Social interactions - What good are those relevant comments if others can’t view and learn from them as well? Social interactions take engagement one step further, giving instructors and other viewers access to insights from previous viewers. Social learning, anyone?
- Actionable insights - Industry standards can guide you when initially creating videos, but be sure to review what your actual data is trying to tell you. Analytics reveal plenty of deets to help you tighten up your video courses, like which videos are being watched, who’s doing the watching, and at what point people drop off.
A word to the wise on video insights: Dig deeper than face value. Several factors could impact viewer engagement, from the topic to the energy level of the presenter. All of these should be weighed when planning future videos.
4. Be selective about your hosting platform
When comparing hosting options, consider the additional value you’d receive if you hosted the videos somewhere other than your own site, YouTube or Vimeo. Features like Bridge + Arc’s just-in-time comments and insights provide the tools required to turn passive viewers into engaged learners.
Video doesn’t have to be expensive to be effective. Leverage these tips to add more wins to your learning strategy, or dig a little deeper by checking out “Watch and Learn: The Role of Video in Learning,” a webinar hosted by BHG and Instructure.
Or if you’re ready to jump right in, sign up for a Bridge demo or free trial.