They’re here and equipped with their emojis, Instagram accounts and brand loyalty — but how can you make sure your leaders connect to your millennial employees?
A (work)force to be reckoned with
Millennials, a generation made up of those approaching their 20s, 20-somethings and 30-somethings, account for approximately 25 percent of the U.S. population. As you’ve probably already noticed in your company, they’re also expected to be 75 percent of the workforce by 2025.
These digital natives are globally minded, social media gurus and early adopters of tech who are driven by purpose and cause in all aspects of life, including at work. They like change and adventure and see the future as bright. They’re hungry for feedback and connection with their managers.
All of this puts a spotlight on employee/employer relationships and company culture. Since you can’t turn the whole office into an emojis-only zone, we’re looking to millennial expert Jeff Fromm, for guidance on connecting with millennial employees.
Introducing Jeff Fromm: the Millennial Marketing Guy
Jeff Fromm is the President of FutureCast, a marketing consultancy that specializes in millennial trends.
As a guru of all things millennial marketing and behavior, Jeff is a keynote speaker, contributing writer for Forbes and co-author of Marketing to Millennials and Millennials with Kids.
Because training is such a key component of a millennial-heavy workforce, Jeff is partnering with online learning platform, Bridge, to show business leaders how to adapt and even thrive with Gen Y. Topics will include:
Millennial workplace mindsets and expectations
Differences between older generations on performance and needs
Examples of brands who have got the whole “millennial speak” thing down
Applicable leadership lessons for managers
Sign up for the live webinar “Embracing Your Role as Leaders: Connecting with Your Millennial Employees” on April 4th at 11 a.m. MST — you’ll be glad you did.