# What Really Engages and Motivates Your Employees?

What Really Engages and Motivates Your Employees? - Bridge[Skip to content](#content)

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- [By Nichole Marconi](https://www.getbridge.com/author/nichole-marconi/)
- Employee Engagement
- March 5, 2019

##### Table of Contents

When you stand back and look at the big employee development picture, few things matter more than understanding what people really want from their careers, what they value, and what drives their decisions. Because without that fundamental knowledge, you can’t attract great talent. You’ll never get the best performance from your employees—no matter how well you train them. And you certainly won’t convince people to stick around for the long haul.

**Asking the Tough Questions** So how much do you really know about what motivates your employees? And how much of that “knowledge” is based on incomplete information, anecdotal evidence, or outdated conventional wisdom? These are tough (even uncomfortable) questions, and there’s really only one good answer. To crack the career drivers code, you have to invest the time and effort to talk to your employees about their biggest career drivers in a detailed, systematic, and meaningful way—and then structure and adapt your employee development programs accordingly.

**We’re Going to Need More Sticky Notes …**

Of course, that’s much easier said than done. But it’s a challenge that my team was determined to take on. We spent more than a year conducting in-depth interviews and conversations with more than 600 people from dozens of organizations around the United States about what motivated and drove their career decisions.

Armed with a few trusty easels, hundreds of sharpies, long stretches of blank conference room walls, and a staggering number of multi-colored sticky notes, we set out to explore new, more productive ways to talk about how people view their careers, what they want to accomplish, and what they care about most. This included brainstorming and prototyping models and activities to uncover the deeply personal (and often elusive) factors that drive people’s complex career decisions. The results were enlightening. And a little surprising. We discovered that most people:

- Don’t actually have a specific, concrete vision for where their careers will go, especially when it comes to pursuing specific roles.
- Care significantly more about finding a meaningful purpose and making an impact than about chasing roles, titles, and promotions.
- Value and seek out broad, transferable skills like communication, active listening, and problem-solving more than narrow, job-specific skills.
- Would rather feel valued for the everyday contributions they make than receive formal recognition or awards for achievements.

**Putting Your Employees in the (Career) Driver’s Seat** What do these discoveries mean? It’s important to note that this was just one effort to shine a new light on career drivers in modern workplaces. But it highlighted the value of fostering real, meaningful, and ongoing conversations with employees about their personal career drivers. And it validated the importance of replacing rigid, top-down employee development approaches with programs that fully embrace, support, and align with the factors that impact employees’ career decisions the most.

**Looking for More?**

[Check out our infographic](https://www.getbridge.com/pdf/what-drives-your-employees-career-decisions.pdf) for more information about the numbers and insights that emerged from our career drivers conversations.

Try these [4 steps to switch your managing relationships into a coaching culture](https://www.instructure.com/bridge/blog/what-really-engages-and-motivates-your-employees).

Here are [3 ways to measure your employee engagement](https://www.instructure.com/bridge/blog/what-really-engages-and-motivates-your-employees).

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Nichole Marconi is a seasoned B2B SaaS leader who has spent more than 25 years helping organizations drive growth through their digital presence. With roots in B2C, ecommerce, and SaaS, she’s built a career around translating technology and products into stories people actually care about. Thanks to Nichole’s background across a range of industries, she brings a unique perspective to the topics today’s L&D and HR practitioners care about most. With a Bachelor of Arts from Goucher College and a background in team sports (she’s a Goucher Athletic Hall of Fame member), Nichole has a uniquely human understanding of effective leadership and teamwork. She has led teams of all sizes: from three-person creative groups to fifty-member global departments. Her leadership style is grounded in clarity, accountability, and trust. Nichole’s decade of leadership experience demonstrates that she cares deeply about manager enablement and is a trusted voice on this topic.

##### Table of Contents

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