# Connecting Our Brand and Website to a Mission of Lifelong Learning

Connecting Our Brand and Website to a Mission of Lifelong Learning - Bridge[Skip to content](#content)

- [Why Bridge](/) - [How Bridge Uses AI](https://www.getbridge.com/why-bridge/how-bridge-uses-ai/) - [Security & Tech](https://www.getbridge.com/why-bridge/tech-and-security/) - [Customer Support](https://www.getbridge.com/products/customer-success) - [Awards](https://www.getbridge.com/why-bridge/awards-customer-voices/)
- [Products](https://www.getbridge.com/learning-management-system/) - [Learning Management System (LMS)Create courses, train internal teams & external partners](https://www.getbridge.com/products/lms/) - [Performance ManagementPerformance reviews, 1on1s, continuous feedback & goals](https://www.getbridge.com/products/performance/) - [Skills ManagementGo above and beyond basic mandatory training](https://www.getbridge.com/products/learn-and-develop/) - [EngagementBuild engagement surveys that help you act on input](https://www.getbridge.com/products/engagement/) - [AnalyticsEasily measure the impact of your learning programs](https://www.getbridge.com/products/analytics/) - [Author ProDesign interactive and engaging learning content](https://www.getbridge.com/products/advanced-course-authoring/) - [Mobile AppAll the power of Bridge while you’re away from your desk](https://www.getbridge.com/products/mobile-app/) - [Advanced MediaCentralized file storage with video recording and editing](https://www.getbridge.com/products/advanced-media/) - [IntegrationsSeamlessly integrate the tools you use with Bridge](https://www.getbridge.com/integrations/)
- [Solutions](#) - - Use Cases - [Compliance Training](https://www.getbridge.com/solutions/use-case/compliance-training/) - [Employee Development](https://www.getbridge.com/solutions/use-case/employee-development/) - [Onboarding](https://www.getbridge.com/solutions/use-case/onboarding/) - [Performance Reviews](https://www.getbridge.com/solutions/use-case/performance-reviews/) - [Continuous Feedback](https://www.getbridge.com/solutions/use-case/continuous-feedback/) - [Customer Training](https://www.getbridge.com/solutions/use-case/customer-training/) - [Manager Enablement](https://www.getbridge.com/solutions/use-case/skills-development/) - - Industries - [Healthcare](https://www.getbridge.com/solutions/industry/healthcare/) - [Higher Education](https://www.getbridge.com/solutions/industry/higher-education/) - [Financial Services](https://www.getbridge.com/solutions/industry/financial-services/) - [Construction](https://www.getbridge.com/construction-learning-management-system/) - [NonProfit](https://www.getbridge.com/solutions/industry/nonprofit/) - [Pro Sports](https://www.getbridge.com/solutions/industry/pro-sports/) - [Manufacturing](https://www.getbridge.com/manufacturing-learning-management-system/)
- [Pricing](https://www.getbridge.com/pricing/)
- [Case Studies](https://www.getbridge.com/customers/)

- [Self-Guided Tours](https://www.getbridge.com/resources/walkthrough/) - [LMS Overview](https://www.getbridge.com/walkthrough/learn-overview/) - [Skills Development](https://www.getbridge.com/walkthrough/talent-suite/) - [Advanced Authoring](https://www.getbridge.com/walkthrough/advance-authoring/) - [Performance Reviews](https://www.getbridge.com/walkthrough/performance-reviews/) - [Mobile App](https://www.getbridge.com/walkthrough/mobile-app/) - [Onboarding](https://www.getbridge.com/walkthrough/journeys/) - [Employee Feedback](https://www.getbridge.com/walkthrough/feedback/) - [See all](https://www.getbridge.com/resources/walkthrough/)
- [Resources](https://www.getbridge.com/resources/) - [Resources](https://www.getbridge.com/resources/) - [Comparisons](https://www.getbridge.com/comparisons/) - [Bridge Blog](https://www.getbridge.com/blog/) - [Events & Webinars](https://www.getbridge.com/events/) - [Career Drivers](https://www.getbridge.com/career-drivers/)
- [Login Help](https://community.bridgeapp.com/hc/en-us/articles/360045182893-How-do-I-reset-my-password?utm_source=get-bridge&utm_medium=website&utm_campaign=login-help-link)
- [About Us](https://www.getbridge.com/about-us/)

[Get a Demo](/demo/)

- [By Nichole Marconi](https://www.getbridge.com/author/nichole-marconi/)
- Learning Management System
- May 27, 2019

##### Table of Contents

This week we are debuting a series of changes to our brand and websites. The changes reflect the passion Instructure has for its customers and our mission to help people grow from the first day of school to the last day of work.

I joined Instructure earlier this year because that mission of supporting lifelong learning resonated so soundly with me. I want to be part of a company that gives people the power to grow and succeed throughout their lives by focusing on education and career development. After my first three months, I’m confident that Instructure wants to amplify that power in each of us.

To support this journey of lifelong learning, we are expanding our impact in education, growing into the employee development market, and supporting the convergence of the academic and professional worlds. We want to create the best experience for you and our 30 million users. We are creating intuitive products that simplify learning and personal development and inspire people to go further in their education and careers. We have made updates to our brand and logo that embody this mission. Symbols and marks are important visuals for people. They communicate ideas, beliefs, actions, and vision.

![New Instructure logo](https://www.instructure.com/bridge/sites/blog.getbridge/files/inline-images/New%20INST%20Logo.png)

This updated logo for the Instructure brand illustrates the connection between education and career in lifelong learning. The period between the last day of school and the first day of work is perhaps the most pivotal and important during the arc of education in a person’s life. Our new logo emphasizes the progression in that journey and the role Instructure can play in connecting education and career.

The blue diamond represents a foundation of learning. Rising above it we created a trio of yellow, orange, and red diamonds that represent growth, springing up from the learning foundation. This trio of smaller diamonds symbolizes how Instructure’s products empower relationships. Canvas facilitates connection and learning between students and teachers, while Bridge similarly connects employees and managers in meaningful ways.

We have also updated our website to reflect our corporate mission and branding. The new Instructure.com is a centralized, unified web presence for the company. It contains all up-to-date product information for Canvas and Bridge. It also houses important corporate items such as news, careers, and investor relations.

Both Canvas and Bridge will sit logically as part of this updated website where we’ll increasingly include connections between the two. Our [CanvasLMS.com](https://www.canvaslms.com/) site and our [GetBridge.com](https://www.getbridge.com/) site will be replaced by this unified corporate website and be respectively [Instructure.com/Canvas](https://www.instructure.com/canvas) and [Instructure.com/Bridge](https://www.instructure.com/bridge).

![New website navigation](https://www.instructure.com/bridge/sites/blog.getbridge/files/inline-images/new-website-nav.jpg)

The changes will only improve the experience of our customers as they can navigate easily across the Instructure family of products and solutions. No changes are being made to product access, since the cloud-based solutions that are part of Canvas and Bridge sit independent of our website. Your product access will be business as usual!

We hope you like the changes we’re making, and we hope you share our vision. Instructure is committed to connecting education, career placement, and career growth. This purpose drives our work and strengthens our relationships. Our team is united by the mission of helping people grow from their first day of school to their last day of work.

**Marta DeBellis** Chief Marketing Officer, Instructure

I joined Instructure earlier this year because that mission of supporting lifelong learning resonated so soundly with me. I want to be part of a company that gives people the power to grow and succeed throughout their lives by focusing on education and career development. After my first three months, I’m confident that Instructure wants to amplify that power in each of us.

To support this journey of lifelong learning, we are expanding our impact in education, growing into the employee development market, and supporting the convergence of the academic and professional worlds. We want to create the best experience for you and our 30 million users. We are creating intuitive products that simplify learning and personal development and inspire people to go further in their education and careers. We have made updates to our brand and logo that embody this mission. Symbols and marks are important visuals for people. They communicate ideas, beliefs, actions, and vision.

![New Instructure logo](https://www.instructure.com/bridge/sites/blog.getbridge/files/inline-images/New%20INST%20Logo.png)

This updated logo for the Instructure brand illustrates the connection between education and career in lifelong learning. The period between the last day of school and the first day of work is perhaps the most pivotal and important during the arc of education in a person’s life. Our new logo emphasizes the progression in that journey and the role Instructure can play in connecting education and career.

The blue diamond represents a foundation of learning. Rising above it we created a trio of yellow, orange, and red diamonds that represent growth, springing up from the learning foundation. This trio of smaller diamonds symbolizes how Instructure’s products empower relationships. Canvas facilitates connection and learning between students and teachers, while Bridge similarly connects employees and managers in meaningful ways.

We have also updated our website to reflect our corporate mission and branding. The new Instructure.com is a centralized, unified web presence for the company. It contains all up-to-date product information for Canvas and Bridge. It also houses important corporate items such as news, careers, and investor relations.

Both Canvas and Bridge will sit logically as part of this updated website where we’ll increasingly include connections between the two. Our [CanvasLMS.com](https://www.canvaslms.com/) site and our [GetBridge.com](https://www.getbridge.com/) site will be replaced by this unified corporate website and be respectively [Instructure.com/Canvas](https://www.instructure.com/canvas) and [Instructure.com/Bridge](https://www.instructure.com/bridge).

![New website navigation](https://www.instructure.com/bridge/sites/blog.getbridge/files/inline-images/new-website-nav.jpg)

The changes will only improve the experience of our customers as they can navigate easily across the Instructure family of products and solutions. No changes are being made to product access, since the cloud-based solutions that are part of Canvas and Bridge sit independent of our website. Your product access will be business as usual!

We hope you like the changes we’re making, and we hope you share our vision. Instructure is committed to connecting education, career placement, and career growth. This purpose drives our work and strengthens our relationships. Our team is united by the mission of helping people grow from their first day of school to their last day of work.

**Marta DeBellis** Chief Marketing Officer, Instructure

[Main Blog Page](https://www.getbridge.com/blog/)

[Get a Bridge Demo](https://www.getbridge.com/demo)

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Nichole Marconi is a seasoned B2B SaaS leader who has spent more than 25 years helping organizations drive growth through their digital presence. With roots in B2C, ecommerce, and SaaS, she’s built a career around translating technology and products into stories people actually care about. Thanks to Nichole’s background across a range of industries, she brings a unique perspective to the topics today’s L&D and HR practitioners care about most. With a Bachelor of Arts from Goucher College and a background in team sports (she’s a Goucher Athletic Hall of Fame member), Nichole has a uniquely human understanding of effective leadership and teamwork. She has led teams of all sizes: from three-person creative groups to fifty-member global departments. Her leadership style is grounded in clarity, accountability, and trust. Nichole’s decade of leadership experience demonstrates that she cares deeply about manager enablement and is a trusted voice on this topic.

##### Table of Contents

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