When was the last time you did something for the first time? Garry Ridge, CEO of WD-40, asks his colleagues this question as part of WD-40’s “learning-obsessed company culture.” WD-40 isn’t just the familiar blue and yellow can under your sink; led by Garry Ridge, every WD-40 employee is asked to take a pledge to become a “learning maniac” by promising to be proactive in asking questions, making their own decisions, and keeping others informed. Since Ridge has taken over as CEO, the company went from having one product mostly sold in the U.S. to launching new brands and products sold in 176 countries – and the share price has nearly tripled since 2009. By creating a culture of learning, Ridge empowered his colleagues to “become more interested in possibilities for the company.” A “central ritual of life” at WD-40 is what Ridge termed the “learning moment,” where colleagues experience a potentially frustrating or inspiring challenge and then share what they’ve learned without “fear of reprisal.” Ridge emphasizes the fact that all learning moments, positive or negative, are never bad – they can be shared with colleagues to benefit everyone. The squeaky wheel definitely gets the grease at WD-40.