Dunkin’ Donuts had a problem. It struggled to get its 2,000 franchisees to open important email messages from headquarters. Emails included everything from training on new equipment and product releases to messages from the CEO. How did Dunkin’ solve its problem? Over the past year, Dunkin’ replaced standard emails with short, engaging videos. Since launching its new strategy, the majority of Dunkin’ Donuts’ franchisees watch every video in its entirety. Unopened emails and time consuming live meetings have become a thing of the past at Dunkin’. While companies are often heavily focused on engaging their clients or customers, it’s easy to neglect their own internal communities – and it looks like short, engaging videos helped Dunkin’ keep their franchisees trained, motivated, and connected. Perhaps Dunkin’ wants to take video to the next level and ask franchisees to hone and develop their skills by uploading their own videos on ApprenNet.