The Best Sales Enablement Tool Is Employee Development
Top-performing sales reps aren’t just adept at sending group emails with the CRM. They’re constantly learning about their industry, practicing their presentations, and communicating with their managers and teams. Bridge helps your reps improve by providing a centralized training and development zone where they can go for continuous learning, focused 1:1 conversations with managers, and peer feedback.
Sales Issues Before Bridge
Sales With Bridge
Reps aren’t getting onboarded and ramped quickly enough. The average ramp time is 6–10 months.
Sales teams can scale faster, more effective onboarding and certification to decrease ramp time.
Sales managers don’t coach reps individually, and top reps are a flight risk.
Reps are well-trained and given personalized coaching, resulting in better engagement, retention, and revenue.
Skill gaps are causing deals to stall.
Analytics offer clarity into skill gaps, giving managers the opportunity to step in and provide sales training and development where and when reps need it.
Before Bridge, [managers] had no visibility into the training, it was all coming on me to let them know where employees were in the onboarding/training process. Now they can go in and look for themselves and track their own guys; they appreciate having that stuff at their fingertips.
Tim Boone, Training Manager, TransamericanRead Story
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Faster Onboarding and Certification
Reps have different levels of experience, industry knowledge, and sales skills—they’re not starting at the same place or learning at the same pace. With Bridge, you can create custom learning paths to fit your different teams, drawing on the content that’s helped your highest performing reps succeed.
Coaching and Assessment
Bridge gives managers the tools to tailor skill development and coaching to individual sales reps (because coaching only has results if it’s designed for your game). Assessments and quizzes help increase knowledge retention (because your training is only as good as your memory of it).
Peer-to-Peer Knowledge Sharing
Sales team members often want to learn from their peers—you know, the people who regularly encounter the same challenges they do. Bridge connects reps in focused, productive ways, helping them communicate about best practices and saving managers from being the bottleneck in the flow of knowledge and ideas.
Don’t send your reps into the lion’s den unprepared. With Bridge, reps can fine-tune soft skills and pitch messaging through frequent practice, informed by crowdsourced suggestions from peers. This help take the stress off managers, provides more democratic feedback, and surfaces the best ideas from across the sales team.
Performance Management & Development
Better-trained reps have a shorter ramp time and hit their numbers more often. In fact, the percentage of reps who hit their first-year quota is 7% higher with coaching. Bridge helps managers efficiently provide tailored coaching and mentoring, turning newbs into hot shots in less time.
Training Analytics & Insights
Most sales leaders focus on lagging indicators (Who didn’t hit quota?). But what if you could use training data to identify and address a widespread skill gap—say, moving things from shortlist to negotiation? Give the people what they need! With Bridge, you can look at leading indicators and create sales training programs that target specific skills.
Structured 1:1 Agendas
Track and improve manager-rep engagement to focus on skill coaching, not just deal progression.
Peer-Driven Skill Assessments
Assess reps’ skill gaps with constructive feedback from their peers. Learn more.
View reps’ engagement and let them chart their progress, achievements, and milestones. Learn more.
Encourage frequent practice of soft skills and pitch messaging. Learn more.
Onboard new reps with content that helped your highest-performing reps succeed. Learn more.
Help reps retain more information with intermittent scheduled queries. Learn more.
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Learn more about how Sales teams use Bridge to impact the rep experience.
Creating Leaders for Tomorrow’s State of Work
Bridge Practice creates a scalable means for high-potential leaders to frequently practice skills and receive meaningful, timely feedback through the power of peer-to-peer video assessment, mentoring, and coaching.
Online vs. Face-to-Face - Which Factors Matter Most When Focusing on Blended Learning
Learn more about creating a blended learning solution and how to tailor your message to your audience.
The Key to Scalable Sales Enablement: Video and Peer-to-Peer Coaching with Practice.
To truly enable sales teams, instead of just train them, companies should combine ongoing training with meaningful, constructive coaching.