Growth vs. Performance

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A recent Harvard Business Review article makes the case for leaders to focus on building cultures of growth within their organizations instead of fixating solely on high performance. What makes a growth culture different? A growth culture offers an environment where it is safe to fail and learn from mistakes. There should also be a heavy focus on continuous learning through “inquiry, curiosity and transparency,” and continuous feedback “up, down, and across the organization” with the commitment of helping others improve and grow. In contrast to a performance-driven culture where results are key, a growth culture also regards failure as an opportunity for learning and improving and both challenges and nurtures its members. Perhaps the greatest difference between growth and performance cultures can be summed up in two questions: “A performance culture asks, ‘How much energy can we mobilize?’ and the answer is only a finite amount. A growth culture asks, ‘How much energy can we liberate?’ and the answer is infinite.”

Picture of Nichole Marconi

Nichole Marconi

Nichole is Vice President of Marketing for Bridge. For more than 20 years, Nichole has led marketing initiatives that propelled revenue growth and brand awareness. Her experience comes from a variety of organizations, vertical industries and company sizes. Prior to her role at Bridge, she built the direct-to-consumer brand for ATD, one of the largest automotive suppliers in North America. Nichole specializes in digital marketing strategies and gets excited about unifying cross-functional teams to create momentum and growth.

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