If you want your customers and clients to recommend your business to others, you may need to empower them with the knowledge they require to make the most of your products and services. Bridge LMS can help you do just that. Our easy-to-use learning platform gives you everything you need to deliver seamless, scalable, and effective education programs.
Read on for three ways Bridge helps you create confident, engaged learners and foster positive interaction—every step of the way.
1) Bridge Takes Products and Services Training to the Next Level
Customer and client success depend on knowledge. Even the most amazing offering in the world won’t get traction if customers find it difficult to understand.
When you use a simple and intuitive platform like Bridge, you can empower your learners with everything they need to know to get the most out of your product or service—all without overburdening them with clunky, time-consuming training.
- Take advantage of unlimited sub-accounts that allow you to deliver product training tailored to different customer groups (such as those in different regions). You can easily create unique branding and take advantage of per-group admin controls, helping you offer the best learning experience for every kind of learner.
- Automate enrollments and reminders to ensure that no one misses key updates on your products or services. Notifications sent directly to their mobile device or email inbox can ensure they stay up to date and reduce support requests.
- Tracking progress, completion rates, and engagements can help you identify when you need to offer more support. Bridge gives you valuable insight into the learner experience so you can proactively step in with more information when the time is right, instead of waiting for a frustrated learner to log a support ticket. This is exactly what one of our customers, a leading quality management software provider, did for its clients. This organization boosted LMS logins from 70% to 90%. Thanks to Bridge’s self-provisioning tool, its learners can easily access and manage the content they need without relying on IT support.
2) Bridge Offers Exciting Incentivization and User Adoption Strategies
You know that learner engagement strategies matter a great deal when it comes to customer and client training. Unlike employees, your customers and clients are obviously not obligated to engage in eLearning, and even those who are motivated to get full use out of your products or services may let training fall by the wayside.
Keeping it simple with a fully streamlined, intuitive LMS is your best bet. Bridge consistently receives recognition for high user adoption from the independent software marketplace, G2, thanks, in part, to the simplicity of our platform.
To help you incentivize training, we have a few other tricks up our sleeve too:
- With Public Bridge Advance Media, you can share content when the time is right, without requiring learners to click through course enrollment processes. You can easily host content in a ‘public container,’ meaning customers and clients don’t have to be Bridge users to easily view the training they need, when they need it.
- Bridge makes offering certifications and badges a breeze. Depending on your industry, you may even choose to monetize customer training when offering these. You can add certificates to Bridge in a few clicks and choose whether or not to have them automatically distributed when a user completes the course. Because Bridge integrates with Credly, your learners can seamlessly share their achievements online, offering an additional incentive to engage in training!
- Personalized learning pathways mean you can create rewarding learning journeys that feel relevant to individuals. This is particularly useful when you know that your customers are looking to increase their knowledge to earn more commission or compensation in their roles. You can support them with the specific content they need to thrive. When your learners receive targeted course recommendations, they’ll have no doubt that your business values their satisfaction.
- Custom video and audio content are easy to create on Bridge Advanced Media, so you can drive key messages home using engaging media—no need to bore them with long documentation or stale courses.
- An easy-to-use mobile learning app means your customers and clients can complete training wherever, whenever. The simple interface is as straightforward as a social media app, so you can rest assured they won’t feel like they’re slogging through work.
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3) Bridge Helps You Streamline Client Onboarding to Ace First Impressions
When your organization is operating in a B2B space, the clients you do business with are likely making significant investments—first impressions couldn't be more important!
With a simple, straightforward, and well-organized onboarding process, you can build trust and give your clients peace of mind that your business is organized and easy to interact with.
Bridge can be a key part of your onboarding strategy as it centralizes all client-facing training materials and activities on a single, intuitive platform. You can take advantage of tailored onboarding journeys with Bridge Journeys. Instead of overwhelming clients with a deluge of training material, Bridge Journeys helps you break complex information down into manageable segments, so you can easily deliver modules at a sensible pace.
This is ideal for organizations looking to introduce information at different points in the relationship. You may want to introduce the finer points of a given service only after establishing a relationship with a client, for instance. Or you may need to onboard a long-term client to a new team without causing disruption. You may simply want short-term training to cover the basics of a given product, without overwhelming the client. Bridge Journeys makes all of these scenarios easy with seamless, automated rollouts.
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Case Study: Why Bridge Is the Extended Enterprise LMS of Choice for Top Organizations
Organizations around the world rely on Bridge to provide an extended enterprise LMS that engages learners and drives results—exactly as we did for one of the UK's largest fast food chains.
This organization was struggling with a dispersed group of learners in its extended enterprise environment. Its franchising model includes offering external training to independent franchises. The business’s L&D team needed a centralized LMS capable of providing consistent coursework to different groups of learners at different locations.
This is where Bridge comes in. With our support, the organization launched development journeys for franchise managers that blends virtual and face-to-face formats, which addresses the complexities of engaging dispersed learners.
Thanks to Bridge, learners can now take advantage of self-guided learning, which keeps user engagement high. The business’s L&D team created an intuitive, engaging training program that systematically progresses managers to skill mastery. Learners can partake in practical, face-to-face sessions, online training, and virtual check-ins—all of which are easily organized and tracked via Bridge. With in-person and virtual content all centralized on one platform, the business's L&D team has been able to scale the program to suit the organization's needs, systematically expanding it as required.
The L&D team was also committed to measuring growth for individuals, teams, stores, sales, and market share from the outset. Bridge allows them to capture fine-detail learner data and gain visibility into engagement and progression. Having all analytics and data centralized in one place empowers them to keep training on track across franchises without creating a massive administrative burden.
To date, the business has achieved an 80% improvement in key performance and service metrics, a doubling of customer satisfaction rates and a 1.5x increase in worker productivity. These results are a testament to what the right LMS with built-in analytical capabilities can achieve!
Get Started Today
Want to see what Bridge can do for your customer and client training initiatives? Get in touch to set up a demo below, and we can show you how our platform will take your extended enterprise L&D to the next level.
