Digital Marketing

How Adwise Increased Employee Retention to 97% and Boosted Engagement by 20%

How a mid-market digital marketing agency brought its learning and development framework to life with Bridge’s all-in-one employee development software.

Company Adwise
Industry Digital Marketing
Company Size 140+ Employees
Region The Netherlands
Use Case Skills Development

30%

faster employee onboarding.

20%

increase in employee engagement.

10%M

increase in internal promotions.

97%

employee retention rate.

30%

more growth conversations.

The Challenge

Finding One Platform to Support the Entire Employee Development Journey

Adwise is a full-service digital marketing agency that specializes in achieving sustainable growth for its clients through digital-first strategies.

As part of its deep-seated commitment to learning and development, the organization created an ambitious four-step vision for its L&D culture:

1. Identify

Employees are encouraged to think about their current position, taking part in self-analysis exercises to determine what motivates them and work out a plan to propel their careers forward.

2. Train

This phase involves a mixture of live training, internal and external events, and eLearning, embedding learning into the working lives of Adwise’s people. To achieve this goal, Adwise’s learners devote 15% of their working lives to innovation time.

3. Coach

Employees are assigned a coach to support their performance and wellbeing.

4. Celebrate

Employees are encouraged to reflect on their progress and savor their achievements.

In order to fully realize this vision, Adwise needed a software partner that could facilitate every step of the employee development cycle. Since the different phases relate to different aspects of learning, performance, and engagement, Adwise was looking for an all-in-one platform, equally capable of housing eLearning courses, boosting performance-related processes, and collecting employee feedback.

Bridge works well for us because we have a shared vision when it comes to people. Bridge says ‘people matter most’, and we say ‘people over profit’: if we take care of our people, they’ll take care of our clients—and success is sure to follow.

TD

Tom de Haas

L&D Manager, Adwise

The Solution

Creating a Single Hub for Learning, Development, and Feedback

To bring its four-stage employee development vision to life, Adwise needed more than a traditional learning management system. They required a single platform that could support learning, coaching, performance conversations, and employee feedback throughout the entire development journey.

As a combined learning, skills, and performance platform, Bridge was uniquely positioned to consolidate Adwise’s ambitious employee development framework within a single space.

Bridge has allowed the organization to house a large and growing number of courses and learning materials—greatly facilitating employee learning as they enter the “Train” step of the process. Plus, during the “Coach” stage, employees can work with their coaches to identify the right learning resources for their current needs.

Adwise’s learners also benefit from Bridge’s upskilling toolkit. Not only is every learner assigned a coach, but they also have the ability to document and track their development plans, with desired skills, goals, tasks, and courses. Prior to its Bridge partnership, Adwise’s development plans were informal, and managers were unable to visualize those plans. Now, managers can oversee employee development from a convenient, integrated interface.

Through a variety of feedback capabilities, Bridge plays a part in helping learners tackle the “Celebrate” phase of Adwise’s learning framework. Bridge makes it easy to give and gain different types of feedback, including skills feedback and start-stop-continue feedback—which each play a vital role in performance conversations. Feedback like this offers a sense of direction for employee development, and it also gives employees a chance to recognize and celebrate their achievements.

Bridge is like a breath of fresh air. We’ve been working with other tools, but none of those tools offered a combination of personal development plans, training courses, and also feedback mechanisms. Bridge gives me a better overview because everything’s combined in one tool.

MD

Marloes de Jong

Senior Performance Manager, Adwise

Turn feedback into actionable growth.

The Impact

97% Employee Retention Rate, 10% Increase in Employee Promotions, and a 50% Reduction in Admin Costs

Improvements to Adwise’s development and performance processes have left its learners highly motivated to explore training resources. Following its adoption of Bridge, Adwise employees have had 30% more growth-centered conversations. In turn, Adwise has felt the benefits of these conversations: in the last quarter, employees completed an average of 3.9 goals each, and Adwise has also seen a 10% increase in internal promotions since it began its relationship with Bridge.

20% increased engagement

Higher employee engagement as a result of development opportunities.

97% retention rate

Due to the development and growth opportunities available.

99% completion rate

For required training.

30% more conversations

More growth conversations between managers and employees after adopting Bridge.

3.9 goals completed

Performance goals completed per employee in one quarter.

10% increase in promotions

Uptick in internal promotions since adopting Bridge.

50% cost reduction

Lower overhead HR administrative costs.

30% faster onboarding

Faster time to onboard new employees.

There’s no question that employees are satisfied with the training and career growth culture that Bridge facilitates. By using Bridge’s employee engagement tool, Adwise has documented a 20% increase in employee engagement—and this is reflected in Adwise’s 97.1% retention rate.

Throughout Adwise’s learning cycle, Bridge helps streamline and automate HR processes, resulting in a 50% reduction in overhead HR administrative costs. For example, Adwise is able to onboard employees 30% faster, setting new hires on the path to a rewarding, development-first culture from the very beginning of their journey at Adwise.

Adwise’s learners frequently take advantage of the learning resources housed within Bridge’s LMS, and the organization enjoys a 99% completion rate in relation to its required training.

Give employees a plan to grow.

Company Snapshot

Adwise

Bridge Gives Employees the Tools to Take Charge of Their Own Growth

Investing in employee development is one of the most powerful ways to retain your top talent and strengthen your workforce for the future. Bridge helps L&D teams connect learning to long-term career success. By integrating AI-driven skills mapping, personalized learning recommendations, and development plans, employees can track their skills goals, plan long-term growth, and connect with mentors who can support them.

Download the Adwise case study

Behind the Scenes

Turn Learning Into Business Results

Bridge's learning, skills, and performance features.

Adwise is building a stronger, more engaged workforce and keeping its admin costs low with Bridge.

A framework for employee development.

Feedback that builds skills.

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