Learning Culture is Key

5 Reasons to Invest in Learning Right Now

By Bridge

The pandemic has hit businesses and the economy hard. In times of tightened belts and recessions, Learning will be amongst the first things that businesses drop. On the face of it, it makes sense: Learning rarely results in instantaneous financial results. However, this short-sighted approach can make it more difficult for businesses to adapt to the current challenges, and thrive quickly when conditions for growth are favourable.

Right now is the time to invest in Learning. Here’s why.

1. Morale Needs Help

Employees, even those in secure jobs in secure industries, don’t exist in a vacuum. For a year now, they have taken in news headlines and been worried about factors as diverse as their health to how to ensure their children’s development isn’t hindered.

Right now, employees are working in an environment where the unemployment rate is the highest it’s been for years (6.5%) with predictions that it will continue rising yet, culminating in 2.2 million unemployed by the end of 2021. GDP shrank by 9.9% in 2020, the worst we’ve seen since 1709. At the end of January 2021, 4.7 million British workers were on furlough.

It would be naïve to assume that employee morale is currently robust, even if the obvious signs don’t show as much of your workforce is stuck at home.

How does Learning help? Showing your employees that you are still investing in their learning and development boosts morale by demonstrating your commitment to them. This bolsters employee satisfaction and aids engagement. Whilst bonuses and pay rises may be impossible right now, Learning can be low cost.

2. You’ll Be Ready to Succeed

Downturns, even those spurred by pandemics, don’t last forever. There are clear signs that the end is in sight, and many economists are predicting a V-shaped recession. This means that whilst the downturn was marked and swift, the recovery will be equally fast too. You need to be ready to take advantage of this as soon as you can, as it will likely be your greatest opportunity for competitive advantage against those who aren’t prepared.

How does Learning help? Competitors will be cutting Learning so this is your chance to pull away from the crowd with greater skills and efficiencies gained through Learning. With an investment in Learning now, you’ll be ready to take advantage of the upturn.

3. Talent as You Need It

Whether you’ve lost talent through cuts, through natural attrition, or fear-filled employees jumping ship, businesses are constantly being depleted of talent during hard times unless it is actively being grown.

How does Learning help? Learning enables you to hold onto the talent you want to retain and upskill talent to replace those you’ve lost. You need to invest in Learning so that your remaining employees are knowledgeable and skilled and able to carry the load of lost talent. Investing in Learning is cheaper than recruiting new talent, and that’s before you consider the time it takes to get new recruits up to speed.

4. Now’s the Time to Innovate

The businesses which are not just surviving the current downturn but are actively doing well are those which have embraced the challenge of the pandemic and smashed down the box. Their out-of-the-box thinking has enabled some businesses to innovate and use the current obstacles as opportunities for success. 

How does Learning help? Learning inspires innovation. Directed appropriately, it encourages managers to inspire through leadership, and encourage creative thinking. Fresh ideas and new approaches spurred on by training and development are desperately needed right now.

5. Learning is More Cost-Effective Than Ever

With downward pressure on learning and development delivery, because most struggling companies will cut it as a priority, there are excellent Learning opportunities to be had at a low cost at the moment. Training suppliers are delivering exceptional courses at a fraction of their usual price, especially where these courses were once delivered in person and they are now being delivered online.

How does Learning help? Now is the time for businesses to snap up great deals on courses which can be delivered remotely. Upskill your workforce for a fraction of the usual cost but reap the same rewards.

Invest in Learning with Intention

Choose to invest in applicable, cost-effective Learning for your workforce right now and see them engage and innovate, giving your business the resilience to come through the current downturn.

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